An impulse in American and other societies, as well as classic environmentalism, toward small-scale, agricultural economies and identities.
Agrarianism (Wikipedia)
Agrarianism is a social philosophy or political philosophy which values rural society as superior to urban society, the independent farmer as superior to the paid worker, and sees farming as a way of life that can shape the ideal social values. It stresses the superiority of a simpler rural life as opposed to the complexity of city life.