In order to test whether or not the type of environmentalism on which an organization focuses can attract specific demographics, we chose to conduct a two-part analysis of the Federation of Western Outdoor Clubs. The first part of this analysis was a word study of the FWOC Newsletter Outdoor West to see what types of conservation and wilderness they, as an organization, subscribe to, either a purist or more modern usage approach. For the second part we emailed a demographic survey to the member clubs of FWOC inquiring the age, ethnicity, gender, and length of membership of their members in attempt to obtain a representative demographic base of the FWOC.
To address our focus question, we will be administering a Fulcum survey at the poster celebration to attempt to see if the Federation of Western Outdoor Clubs’ views on the conservation of wilderness align with the current opinions of the demographic group that they are trying to attract. The survey will record the demographic information of those being surveyed, and, in addition, will obtain their answers to questions on their opinions of wilderness in conservation. They will provide that information from a list of definitions that we compiled.